摘要
About the Role
Major accountabilities:
- Develop strategic brand plan aligned with Global and Local plans
- Builds brand focus and direction based on clear customer insights
- Identifies area market insights and opportunities via customer interactions
- Adopt new and innovative approaches
- Gaining deep insights to inform Strategy development.
- For new products brand lead role –build with V&A and medical colleagues
- Lead brand tactical plan and implementation and choice of the marketing mix
- Creative campaign development and launch plans
- Set KPIs to measure the impact and ROI of tactical plans, also measure with the voice of the customer for customer experience
- Represent the UK with global teams and providing UK insight and contributing to Global strategic decisions related to the TA indication
- Achievement of Brand sales and market share targets
- Lead the volume-based forecast for the demand planning and financial process
- Monitors and controls team expenditure in line with the agreed budget communicating deviations
- Lead cross-functional team matrix, as well as own marketing team (TA dependent)
- Demonstrates enterprise mindset and customer focus
- People Development -develops talent and capability, builds effective and teams promotes engagement
- Leads performance
- Management and optimisation of relationships with all relevant stakeholders, both internally &externally
- Establish and maintain relationships with key accounts/ hospitals/ customers as needed
- Role model for our culture, values & behaviours, consistently demonstrating the highest ethics and integrity-based standards
- Self-awareness
- Prioritize resources and activities towards the excellence and establish the appropriate processes and KPIs to execute and track, reporting progress and insights regularly to key stakeholders involved
Key performance indicators:
- Contributes to overall sales target
- Budget responsibility for projects -Manage and optimize relationships with all relevant stakeholders
Minimum Requirements:
Work Experience:
- Project Management
- Operations Management and Execution
- People Leadership
- Cross Cultural Experience
- Proven Ability to Develop trust-based relationships with key regional
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? http://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: http://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: http://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
