Major accountabilities:

• Strategy Development & Execution
  Design and implement omnichannel engagement strategies ensuring seamless customer experiences across digital and traditional channels.

• Customer Journey Mapping
  Analyze and optimize customer journeys by identifying touchpoints and ensuring consistent messaging and experience across all platforms (e.g., email, social media, in-store, mobile apps).

• Data-Driven Personalization
  Leverage customer data and analytics to deliver personalized content and interactions, improving engagement, satisfaction, and conversion rates.

• Cross-Functional Collaboration
  Work closely with marketing, sales, IT, and customer service teams to ensure alignment and integration of omnichannel initiatives.

• Technology & Platform Management
  Oversee the selection, implementation, and optimization of engagement platforms (e.g., CRM, marketing automation tools, chatbots) to support omnichannel efforts.

• Performance Monitoring & Reporting
  Track KPIs such as engagement rates, customer retention, and ROI. Use insights to refine strategies and report outcomes to stakeholders.

Work Experience:

• Minimum of 3 years of experience in Sales and Digital Marketing is must.

• Proven track record in managing omnichannel campaigns across digital and offline platforms, is highly preferrable.

Commitment to Diversity & Inclusion

Novartis is an equal opportunity employer and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representatives of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empower our people to unleash their full potential.